Like any other field or creation of art, marketing also highly depends on some form of writing, and in the marketing field, it is called copywriting. However, for some odd reason, it is one of those factors in the process of marketing that is often overlooked or not given enough attention to. All you need to do is follow some easy copywriting tips, and these copywriting tips will be enough for you to step up your marketing game.
Starting to write a copy with a blank page in front of you is not a good idea. In fact, it’s the fastest way to realize that you have a lot of mess on your desk and on your computer to clear out first. Your mind might even start wondering and feeling sleepy until you decide to run and grab a cup of coffee before you even type a single word.
Whether you need to write a blog post or a professional email, if you don’t begin with at least a few words on the page right away, you will have a hard time getting started with writing your piece at all. That’s precisely where copywriting tips come in.
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Copywriting tips and exercises serve as warm-ups for copywriters. Instead of beginning with the lunges or jumping jacks right away, you need to do some short little prompts to get yourself started and in the flow.
What is Copywriting?
Before you learn about tips in copywriting, you need to know what exactly copywriting is. Copywriting is the act of writing out information regarding your business in hopes of garnering attention and increasing awareness around the subject at hand. This written information is then used on brochures, websites, and even the telemarketing industry.
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This article will touch on various copywriting tips for beginners and explain how to put these copywriting tips into action as you complete your write-ups.
10 Awesome Copywriting Tips for Beginners
Listed below are the ten best copywriting tips.
1. Answer the 4 W’s
By the 4 W’s here, we refer to the following questions:
- Who?
- What?
- Where?
- When?
You need to answer these questions to become fully aware of your target and potential audiences regarding the product or service your business is selling. You can be great writers and have a great vocabulary, but if your words don’t hit just the right spot when read out loud, then it will all go to waste. Basically, it is one of the top copywriting tips to get personal when promoting your business.
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2. Memorable Taglines
This is one of those copywriting tips that never gets old. It is about getting your audience’s attention regardless of their interest in your product or service. Write something that gets stuck in people’s minds. Even if it might be considered ‘annoying’ at first. Write it anyway as long as it is memorable, something that the human brain can easily recall. Such simple copywriting tips for beginners can be handy even in the long run.
3. Skip the Jargon
To be a good copywriter, your language skills need to be pristine. However, that does not mean you need to show everyone who comes across your work how advanced your language skills are because the person reading your work could be anyone. The purpose of reading your work is to convince them of something else, not convincing them that you are a good writer. That is why one of the most important copywriting tips is to use simple words that any layman can understand. Your first priority should be to clearly put your point across, not sound as smart as possible.
4. Emphasis on CTA (Call to Action)
The CTA is the part of the copy that basically holds your entire purpose together. So, without a strong CTA (clearly stated and easily understandable), your complete copy, no matter how well-written, will not be able to convince potential customers to choose your business over others or otherwise. It gives your business purpose and the audience a steadfast reason to do business with you. That is why this is one of those easy copywriting tips that simply emphasizes the significance of highlighting your CTA, whatever you may be writing about.
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5. Headline Shock-Value
Find anyone you can to advise you regarding copywriting tips, and they will tell you to start off strong. This means that the first sentence of your copy should be strong enough for the audience to want to know further. The reader should want to hear you out regardless of their initial interest in the subject matter. Make sure the first sentence of your copy hits hard. Build up anticipation and intrigue, and end on a subtle cliffhanger.
6. Specificity
If you are a copywriter, you must write a copy for a specific marketing channel at a time. It might be for a newspaper, the television, a billboard, social media - and the list goes on! You need to be wary of the specificity of your content. In other words, you need to customize and specify the content you write according to the way the audience will be viewing it. A billboard is already huge, so if you fill it up with just a catchy tagline, it may seem out of context and end up becoming a waste of space. However, when you are writing a copy for social media, just a tagline or headline might be needed for people to pay attention to your post. This is one of those copywriting tips you never seem to think of yet seems so obvious once you finally do!
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7. Consider Entertainment Value
This one might come as a shock to be included in copywriting tips for beginners, as it is a little trickier than the rest of the copywriting tips we have talked about so far. You know that your work is not always about quantity if you are a copywriter. It is always more so about the quality of your copy. When copywriting for a billboard, you might just have to make a copy of merely a few words. But to garner attention, you still have a duty to produce entertaining work. If you want to be professional, you cannot depend on pictures or cinemagraphs because that’s not in your control. You have to reach your full potential with what is in your control. This tip is tricky yet essential, so we have included it here.
8. Include the Numbers
If you think being a copywriter means you just rely on words and nothing else, you are deeply mistaken. Most of the top copywriting tips, including this, indicate that you need to include statistics of all kinds in your copy for it to be more easily appealing to potential customers. This tip is also an example of why it is crucial to heed copywriting tips because tips like this help you disregard mainstream and incorrect assumptions.
9. Originality
A common mistake most beginner copywriters make is that they include too much of others’ quoted sentences regarding their business in their copy. Even that should be done, our copywriting tips convey that you should not go overboard in using user-generated content. Make sure the majority of your copy includes most of your own words and ideas regarding your business.
10. Leave Space for Visual Appeal
Above, we had mentioned how, as a copywriter, you should not rely on visual aids to improve your work. However, it is vital to make sure your copy does not take up the entire space on the advertisement. Always leave room for pictures and visual aids of other kinds to be added later to boost the quality of your copy. This is one of the often misunderstood tips in copywriting.
Final Remarks
Copywriting can be easier if you have more time and energy to focus on it. If you are just starting off a business and plan to do all the copywriting to promote your brand on your own, you better free up your mind from all the other hassles involved in building your brand’s online presence.
When it comes to establishing an online presence, the most tremendous headache for most business owners is developing a website. Without a professional website to showcase your products or services, you cannot create a presence for your business on the internet that you own entirely.
Luckily for you, this task is not as complicated, time-consuming, or costly as it used to be. With the help of an efficient and user-friendly website builder, you can create and launch your brand website within a day. Go to Strikingly, sign up for a free account, select a suitable template, and start typing in or uploading our website content.
The web development tools of Strikingly are easy to use and don’t require any coding or programming skills. Once you explore how simple it is to have a website up and running, you will be better positioned to concentrate on the copywriting tips we discussed in this post today. The tips will help you produce quality content and quickly add it to your website for the whole world to view.
